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because the "Pacesetter" is read by judges and Sheltie fanciers throughout the world!
 We are able to accept late ads. Contact us at s.pacesetter@sheltie.com. |
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- Deadlines, Themes, and Issues
September 30-- any Specialty Winner & Holiday ads; Blacks, Blues, Puppies, Veterans, CSSA Specialty Winners- & Canadian-Titled Shelties--FALL/WINTER 2011
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The next
"Pacesetter" (FALL/WINTER 2011)
will be a BONUS ISSUE!!!
This DOUBLE ISSUE will count as a single issue, so subscribers who paid for the WINTER magazine will have their subscriptions - extended by one issue.
- SPRING
2012.......January 5
SUMMER 2012.....April 20
FALL 2012..........July 20
WINTER 2012.....October 20
All COLOR ad rates include your ad on our website in the Sheltie Showcase for one year!
Each ad receives a free magazine including your ad!
Send in any kind of ad at any time, and it will be included in the next issue! All photos will be returned FREE via 1st class mail.
Call us if you need any help with your ad. Don't be shy - it's part of our service! We appreciate typewritten copy. Remember, fewer words in your ad mean a larger photo!
Advertising Information
(New Discounted Rate Structure--Prices shown are cash-discounted prices; shopping cart will display full price)
Custom-Designed Color Ads
| Full page ad | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $244 | |
| Full page ad facing a non-ad page | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $293 | |
| Multiple facing pages - same design | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) - price is per page | $220/page | |
| 1/2 page ad | 50 words of text, 1 free photo | $194 | |
| 1/4 page ad | 65 words of text with no photo OR 35 words of text with 1 free photo | $154 | |
| Outside Color Covers | |||
| Front Cover | Includes EITHER black-and-white full page cover story OR 1/2-page color story FREE | $949 | |
| Back Cover | Includes EITHER black-and-white full page cover story OR 1/2-page color story FREE | $554 | |
| Front Cover and Inside Front Cover | If you take both the outside cover and its inside cover in color, deduct $100 from the total | $1368 | |
| Back Cover and Inside Back Cover | If you take both the outside cover and its inside cover in color, deduct $100 from the total | $933 | |
| Inside Color Covers | |||
| Inside front cover | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $519 | |
| Inside back cover | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $479 | |
| Custom-Designed Black-and-White Ads | |||
| Full page | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $154 | |
| Full page facing a non-ad page | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations) | $203 | |
| Multiple facing pages - same design | 100 words of text, 1 free photo (extras available and no word limit if text is e-mailed and text fits within design and page limitations | $130/page | |
| 1/2 page | 50 words of text, 1 free photo | $129 | |
| 1/4 page | 65 words of text, no photo OR 35 words of text, 1 free photo | $104 | |
| Formatted Black-and-White Ads ("Cookie-cutter"-type ads) | |||
| Full page | Pre-designed facing ads (due to lack of space, extra photos, words and preferred placements are not available) | $119 | |
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Color or Black-and-White Ads
- FULL PAGE - 100 words of text, 1 free photo
- 1/2 PAGE - 50 words of text, 1 free photo
- 1/4 PAGE - 65 words of text, no photo (or)
- 1/4 PAGE - 35 words of text, 1 free photo
Extras
| Preferred position | Placement requested by advertiser (in front of magazine, etc.) | $49/page | |
| Extra black-and-white photo | If we design your ad | $29 | |
| Extra color photo | If we design your ad | $49 | |
| Pedigree - three generation | $14 | ||
| Pedigree - four generation | $39 | ||
| Additional words | over basic allotment when we typeset your ad | $0.84/word | |
| Flash, change, or addition | Once ad is submitted | $19 | |
| Lettering change | Once ad is submitted | $19 | |
| Tear sheet | per sheet (must be ordered before magazine is printed) | $3 | |
| 25 Flyers | Black-and-white (must be ordered before magazine is printed) | $19 | |
| 50 Flyers | Black-and-white (must be ordered before magazine is printed) | $44 | |
| 25 Flyers | Color (must be ordered before magazine is printed) | $29 | |
| 50 Flyers | Color (must be ordered before magazine is printed) | $54 | |
| Cancellation of ad | 1/2 of total charge (ad cannot be cancelled after deadline) | ||
| Advertiser's or author's copy | Must be ordered with submission of article or ad | $13 | |
| Late charge | Payment, photo and/or text (after deadline) | $19 | |
| Balances due and other payments | Figure the total yourself (be sure to include 5% handling charge) or call advertising office for total amount | ||
| Departments | |||
| Specialty spotlight - black-and-white | per photo | $49/each | |
| Specialty spotlight - color | minimum of 4 inserts - per photo | $69/each | |
| Business card in magazine | 1 insert | $24 | |
| Business card in magazine | 1 year (4 issues) | $74 | |
| Business card on website | 1 insert (3 months) | $24 | |
| Business card on website | 1 year (12 months) | $74 | |
| Classified advertising | minimum of 10 words | $0.84/word | |
| ASSA Specialty Spotlight | |||
| ASSA Specialty Spotlight - black-and-white | Send dog's photo, name of class win, dog's registered name, sire's registered name, dam's registered name, breeder's name, owner's name - ONE win per photo | $49/each | |
| ASSA Specialty Spotlight - color | Send dog's photo, name of class win, dog's registered name, sire's registered name, dam's registered name, breeder's name, owner's name - ONE win per photo | $69 each | |
| ASSA Specialty Spotlight - website | Available IN ADDITION TO magazine placement only | $14/each | |
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Payment Information:
All advertising, subscriptions, etc. are to be prepaid in U.S. funds by cash, check or money order or by Visa/MC/Discover/American Express. There is an additional $10 charge and 2% per month of any unpaid balance. A $20 charge will be made on any payment that requires subsequent processing. Prices include a pre-payment discount for paying by cash, check or money order. If you are paying by credit card, add 5% to pay full price and be sure to include the following: (1) account number, (2) expiration date, (3) name on account, (4) total - add 5%, (5) signature, and (6) date.
Send ad copy, photos, and payment to:
- Sheltie Pacesetter, Advertising and Subscriptions,
- 9428 Blue Mound Drive, Fort Wayne, IN 46804
- Phone/Fax - (260) 434-1566 9-4 (Eastern Time), M-F
- E-mail: S.Pacesetter@sheltie.com